Understand the Dynamics of Demand

Become Better at Making and Selling Products That People Will Buy

We’ve interviewed 1000s of consumers. We’ve analyzed demand for 100s of products. We’ve spent years learning what motivates customers to buy and use products.

Through our training workshops, you too will understand what customers really want from a product, and how to use this knowledge to guide strategy, design, marketing, and ultimately growth.

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We offer private and public workshops that range from four to seven hours.

These workshops are intended for 20-40 people. They include advance reading, in-class exercises, live customer-interviewing, and leave-behinds.

Private Workshops

Private workshops enable us to customize the format to best help your team make progress. Have an existing design process you want to improve? Training your consumer insights team on the latest methods and data models? Just let us know your particular desires and constraints, and we’ll adapt.

Who is it for?

  • Organizations and teams

What progress will your team make?

Better teamwork. Your team will become better at working together to create growth. They will learn how to create a north star that brings them together and guides their work. They will collaborate better because they have a unified data model to describe what customers really want.

Be exposed to new ideas. Workshops are a low-risk way to introduce Demand Thinking to an organization, and to spark a culture change towards thinking differently about demand.

Learn Demand Generation Analysis (DGA). Your team will learn how to become creators of insights. They will learn about and practice Demand Generation Analysis - a methodical way to obtain, organize, and share data that describe why customers buy and use a product or service.

Unlock innovation creativity, minimize risk, and increase success. Customers don’t want your product; they want the progress it enables them to make. When you understand demand in terms progress, you team will gain a lens that unlocks their potential to create products that people will buy and use.

Create better market segmentation based on supply and demand. Most people create markets segments using criteria that have little to do with the interaction between supply and demand - e.g. product categories, demographics, and psychographics. A Demand Thinking approach, however, enables you to create market segments that match how consumers actually use and see markets.

Example Agenda

  • Introduction

  • Discussion of concepts. Show real examples.

  • Explanation of Demand Generation Data, Demand Generation Analysis, and The Demand Profile

  • Exercise and discussion: See a live customer interview! Practice filling in the demand profile

  • Exercise and discussion: Break up into small groups, interview each other, and present what you discovered

  • Exercise and discussion: How to use the data and insights to inform strategy, product design, and the creation of market segmentation and advertising


Public Workshops - Demand Thinking

Organizers, get our media kit here.

Public workshops on Demand Thinking are a great way for conference organizers to attract attendees to their event. We offer workshops that appeal to a range of audiences, from the C-suite to product managers and designers. While our workshops share a similar core, we tailor the content to better fit the progress attendees seek.

Individuals are encouraged to sign up to be notified when a workshop is happening near them. We’ll work with conference organizers to get you a special deal.

Who is it for?

  • Conference organizers

  • Individuals

What progress Will you make?

Attract attendees. Our workshops attract people because we offer new, modern ways of thinking about innovation, strategy, and marketing.

Attendees leave inspired (and wanting to come back next year). Our workshops are designed so attendees leave empowered to do their best work. They will have just the right mix of knowledge and methods to immediately be better in their own work, and when working with others.

Example Agenda

  • Introduction

  • Discussion of concepts. Show real examples.

  • Explanation of Demand Generation Data, Demand Generation Analysis, and The Demand Profile

  • Exercise and discussion: See a live customer interview! Practice filling in the demand profile

  • Exercise and discussion (design): How to use the data to inform design

  • Exercise and discussion (marketing and strategy): How to use the data create market segmentation and advertising

 
 

What Past Attendees Said

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