Learn How Jobs to Be Done Theory Helps You Know What Consumers Are Really Buying


This workshop helps individuals and teams learn how Jobs to be Done theory helps them become better at creating and selling products people will buy.

Our 4-6 hour workshop offers a combination of lectures, live interviews, and hands-on data modeling.

We will also give examples of how other companies have applied Customer Jobs insights to create growth.


Workshop Agenda

Our workshops are designed to help you become better in doing your own work, and when working with team members. You will learn:

  • An overview of the theory

  • The data model

  • How to obtain, code, and organize JTBD data

  • How the data help you choose and implement growth, design, marketing, and product strategies

Is a Workshop Right for You?

People who have benefited the most from a workshop were looking for:

  • A low-risk way to introduce Jobs to be Done thinking to themselves or their organization

  • Wanting to spark a culture change towards thinking differently about demand

  • Getting hands-on practice with new research and design methods

  • Becoming better at research, design, product management, marketing, or strategy 


What Past Attendees Said


Private Workshops

Available anytime during the year, dependent on our availability. 


Public Workshops

Available 1-2 times a year. They are open to the public and limited to 25 people.