This workshop helps individuals and teams learn how Jobs to be Done theory helps them become better at creating and selling products people will buy.
Our 4-6 hour workshop offers a combination of lectures, live interviews, and hands-on data modeling.
We will also give examples of how other companies have applied Customer Jobs insights to create growth.
Our workshops are designed to help you become better in doing your own work, and when working with team members. You will learn:
An overview of the theory
The data model
How to obtain, code, and organize JTBD data
How the data help you choose and implement growth, design, marketing, and product strategies
People who have benefited the most from a workshop were looking for:
A low-risk way to introduce Jobs to be Done thinking to themselves or their organization
Wanting to spark a culture change towards thinking differently about demand
Getting hands-on practice with new research and design methods
Becoming better at research, design, product management, marketing, or strategy
Available anytime during the year, dependent on our availability.
Available 1-2 times a year. They are open to the public and limited to 25 people.