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Eric White

Founder of Revealed

Eric uses Jobs to be Done thinking to help people and teams develop a clear understanding of how markets behave now and will behave in the future. These insights have been used by product leaders to develop new products, create team alignment, and find new people to buy existing products.

Eric’s background as a programmer has given him a systems-oriented view of customers and markets. Rather than looking for simplistic cause and effect relationships between customers and their needs, Eric helps leaders develop a systematic understanding of the complex interactions between people, products, and markets.