Alan Klement

Founder of Revealed

Alan has dedicated himself to discovering what causes consumers to buy and use products. This led him to create Demand-Generation Analysis (DGA), a systematic way of studying demand that enables data-informed strategies for growth and innovation.

Alan’s latest venture is Revealed - a technology and educational platform designed to help anyone obtain, validate, track, and share demand generation data. Individuals and teams use these data and the insights they yield to become better at making and selling products that people will buy.


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